Inhalt: The first book on HAY, one of the world's most exciting, innovative, and accessible product design brands today Established in 2002, HAY quickly ascended from being a small Danish company to a globally adored brand at the forefront of product design. In creating a universe of bright everyday objects and furniture that are functional and affordable, HAY changed the world's view of Scandinavian design forever. This book tells the story of HAY through an exploration of its foundations, bold approach to color, and collaborations with the most talented creatives around the world who share the brand's core values of making joyful, high-quality design available a wide audience. Works by globally celebrated designers such as Ronan and Erwan Bouroullec, Doshi Levien, Nathalie Du Pasquier, Muller Van Severen, and Scholten & Baijings feature throughout the book and there is a foreword by John Hoke III, Chief Design Officer of Nike.