Measuring the user experience

Buch

Albert, Bill

  • Titel: Measuring the user experience : collecting, analyzing, and presenting UX metrics / William (Bill) Albert, Thomas S. (Tom) Tullis
  • Person(en): Albert, Bill [Verfasser*in] ; Tullis, Tom [Verfasser*in]
  • Ausgabe: Third edition
  • Sprache: Englisch
  • Originalsprache: Englisch
  • Umfang: xxiv, 352 Seiten : Illustrationen, Diagramme ; 24 cm
  • Erschienen: Cambridge,MA : Morgan Kaufmann, an imprint of Elsevier, 2023, © 2023
  • ISBN/Preis: 978-0-12-818080-8 pbk. : (
  • Schlagwörter: Mensch-Maschine-Schnittstelle ; Benutzerfreundlichkeit
  • Anmerkungen: Previous edition: 2013 Includes bibliographical references and index
  • Signatur: LERNEN und ARBEITEN > IT und Technik
  • Jd 0 ALBE•/21 Englisch Jd 0

Inhalt: Features: Helps readers learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal and physical, as well as more specialized metrics such as eye-tracking and clickstream data. Provides a vendor-neutral examination on how to measure the user experience with websites, digital products, and virtually any other type of product or system. Contains new and in-depth global case studies that show how organizations have successfully used metrics, along with the information they revealed. Includes a companion site, www.measuringux.com, that has articles, tools, spreadsheets, presentations and other resources that help readers effectively measure user experience